Ahead of the Curve: GA4
Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics tool that provides marketers with powerful insights into user behavior and website performance. When the transition from the long-standing Universal Analytics was announced last year, our firm became early adopters of GA4. As part of our value to Evolve Every Day, we […]
AI Still Needs A Human Touch
Artificial Intelligence (AI) has come a long way in recent years and has made its mark in almost every industry. From healthcare and finance to retail and manufacturing, AI is being used to automate tasks, improve efficiency and streamline processes. As much as AI has changed the game, it is still not perfect. While it […]
You Should Joint Post on Social Media in 2023
Want to increase your brand’s reach and engagement in the new year? Insert Meta’s collaborative features. Recent advancements give influencers and brands alike the opportunity to collaborate through joint posts. This accomplishes two things. Maximizes reach for both parties Social algorithms “boost” or give these posts preference Gone are the days of duplicating efforts. […]
The Best of B2B Advertising
The art of advertising is a hot topic of discussion in popular culture. In today’s world of growing consumerism and the overstimulation of advertisements, marketers are challenged to get creative and step far beyond the box to stand out. Super Bowl commercials and other consumer campaigns have been analyzed, ranked, and critiqued on a large […]
Take Your Marketing to New Heights with Drones
As part of our BLUE values, BluePrint is dedicated to evolving every day. We strive to be on the cutting edge of digital marketing trends and emerging technologies that will qualify us to bring the best service possible to our clients. With this spirit, BluePrint has proudly provided our clients with professional drone services. Equipped […]
Web Design from the Inside, Out
An organization’s website is their virtual curb appeal. Similar to the physical housing market, real estate on search engine result pages is increasingly competitive, which means it is more important than ever to keep your website both functional and visually appealing. According to a recent study on the psychology of web users, 48% of people […]
What is an Audit?
You may have heard of an accountant performing an audit to inspect an organization’s financial accounts… Now apply that process to marketing. When we do an audit, we also perform an inspection of an organization, brand, or company’s accounts – just not financial. From combing through social media presence to analyzing each webpage by function, […]
5 Misconceptions About Marketing
1. Small businesses shouldn’t waste time (or money) on marketing It comes as no surprise why this may be a misconception amongst small business owners. As a small business owner, you do not have near the generous marketing budget, not to mention the time or resources, of a large corporation. However, this does not mean […]
Pay Per Click Campaigns That Will Boost Customer Acquisition
1. Lookalike Campaigns Ever wish you could duplicate your best existing customers? You can! Lookalike campaigns dial in on groups that are identical to your target market and more likely to engage in your ads. This strategy leads to higher conversions. 2. Competitor Campaigns By bidding on the branded search terms of your competitors, you […]
Creative Branding Trends For 2023
1. Humanize Your Brand Plain and simple, humans enjoy seeing other faces in ads and social posts. More businesses are using images of people to represent their brands and particularly faces with personalities. After all, faces humanize a brand very well. 2. Geometric Shapes Experts predict that the use of geometric patterns is going to […]