Unlock the Power of Personalized Marketing

As technology has advanced, so has the ability to personalize marketing campaigns.  Remember when Netflix was just a DVD-by-mail service? Well, that’s ancient history now! They’ve leveled up big time, becoming the ultimate streaming hotspot. But how did they do it? It’s all about hyper-personalization. Back in the day, Netflix started collecting data like age, […]

Empowering Marketing Through Diversity, Equity, and Inclusion

In today’s dynamic marketplace, the path to marketing success is paved with inclusivity, understanding, and meaningful connections. The marketing landscape is on the verge of a transformative era, where the majority will soon be defined by what we’ve traditionally considered “minorities.” Diversity, Equity, and Inclusion in marketing extend beyond a mere checkbox mentality; they represent […]

Influencer Marketing: Strategic Growth for Brands

What is an Influencer? In the ever changing environment of social media, it’s important to adapt to emerging trends. One of these being the rise of influencer marketing as a full-time career path. Social media creators accumulate thousands to millions of followers on various platforms like Instagram, X, formerly known as Twitter, Snapchat, TikTok and […]

A Glimpse Into the Future: 2024 Marketing Trends

As we stand on the brink of a new year, the ever-evolving landscape of digital marketing reveals exciting opportunities and challenges alike. In the vast universe of algorithms, social media expertise, and AI-powered strategies, 2024 will invite marketers to explore new realms. Picture a domain where influencers craft brand stories, and data-driven insights navigate marketing […]

Ahead of the Curve: GA4

Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics tool that provides marketers with powerful insights into user behavior and website performance. When the transition from the long-standing Universal Analytics was announced last year, our firm became early adopters of GA4. As part of our value to Evolve Every Day, we […]

AI Still Needs A Human Touch

Artificial Intelligence (AI) has come a long way in recent years and has made its mark in almost every industry. From healthcare and finance to retail and manufacturing, AI is being used to automate tasks, improve efficiency and streamline processes. As much as AI has changed the game, it is still not perfect. While it […]

You Should Joint Post on Social Media in 2023

Want to increase your brand’s reach and engagement in the new year?  Insert Meta’s collaborative features. Recent advancements give influencers and brands alike the opportunity to collaborate through joint posts. This accomplishes two things. Maximizes reach for both parties Social algorithms “boost” or give these posts preference   Gone are the days of duplicating efforts. […]

The Best of B2B Advertising

The art of advertising is a hot topic of discussion in popular culture. In today’s world of growing consumerism and the overstimulation of advertisements, marketers are challenged to get creative and step far beyond the box to stand out. Super Bowl commercials and other consumer campaigns have been analyzed, ranked, and critiqued on a large […]

Take Your Marketing to New Heights with Drones

As part of our BLUE values, BluePrint is dedicated to evolving every day. We strive to be on the cutting edge of digital marketing trends and emerging technologies that will qualify us to bring the best service possible to our clients.  With this spirit, BluePrint has proudly provided our clients with professional drone services. Equipped […]

Web Design from the Inside, Out

An organization’s website is their virtual curb appeal. Similar to the physical housing market, real estate on search engine result pages is increasingly competitive, which means it is more important than ever to keep your website both functional and visually appealing. According to a recent study on the psychology of web users, 48% of people […]