Who are we?
Let us show you the BluePrint to your digital marketing goals.
About Us.
Learn more about BluePrint
In the heart of our story lies a tale of entrepreneurship. Armed with a vision and steadfast values, our founder transformed Franklin Street into a canvas for opportunity, selling social media services door-to-door. Undeterred by setbacks, each “no” became a stepping stone, propelling not just a business but a prevailing grit forward. Today, that spirit still courses through our veins.
At BluePrint Business Communications, we’re not just a marketing agency; we’re pioneers who refuse to forget our beginnings. We’ve embraced our roots while relentlessly chasing our ambitions. Failure? It’s our mentor, shaping us for those moments when the spotlight shines brightest, and we confidently drop the mic.
What sets us apart? We offer more than services; we provide a blueprint to digital marketing, public relations, and advertising excellence. We’ve been crowned the Best Ad Agency of the Triangle not once, but three times, according to INDY Week. Our approach is fresh, our strategies modern, and our results speak volumes. Across diverse industries, we empower our clients to achieve their business goals. With us, your success story isn’t just a possibility; it’s a certainty waiting to be written. Let’s craft it together.
Our Mission.
We build impactful brands and people by fostering relationships that go beyond business transactions.
Our Commitment.
Great collaboration starts with healthy culture. At BluePrint, we recognize that diversity and inclusion are not just buzzwords, but critical elements of a thriving workplace.
Our Team
President and Founder
Brice P. Connors
Brice kicked off the incredible journey of BluePrint by strolling down Franklin Street, selling social media management as a service. Today, he’s the driving force behind our agency, transforming dreams into realities.
Through his adventures, Brice has mastered the art of understanding what both bustling businesses and lively municipalities crave.
Brice’s heart beats for the Carolinas and his love for the region knows no bounds. As Chair of the Raleigh Transit Authority’s marketing committee, Brice is passionate about promoting sustainable transit. This local leadership earned him the honor of being recognized on Triangle Business Journal’s 2022 40 Under 40 List.
Brice is not just an alumnus of The University of North Carolina at Chapel Hill; he’s a proud Tar Heel. He’s an entrepreneur, an avid golfer, and your future teammate.
Vice President
Matthew D. Potts
Introducing Matt, a skilled relationship builder and digital guru here at BluePrint! Whether he’s burning the midnight oil crafting a marketing campaign or sporting a sharp coat and tie in a conference room, Matt’s commitment to his clients knows no bounds. He goes the extra mile to ensure businesses excel under his watch.
But there’s more to Matt than just business. As a City of Raleigh Hispanic and Immigrant Affairs board member, he’s dedicated to making a real difference within this community.
Matt’s journey began in Chicago and led him to the University of North Carolina at Chapel Hill, where he studied Advertising and Spanish. When he’s not crafting high-quality experiences at BluePrint, he’s immersed in finding new destinations to explore. With an impressive record of visiting four out of the world’s seven continents, Matt brings a wealth of global perspectives and experiences to the table. An adventurer at heart, he’s always ready to chart new territories and create memorable experiences for clients and colleagues alike.
Digital Director
Neil Metha
Neil is the individual behind the scenes ensuring digital communication is on par. Whether it is a web development project, an ad campaign, or social media management project — your business can rest easy knowing Neil is up to date on the latest technology trends.
Throughout his time at the University of North Carolina, Neil studied Advertising and Computer Science. He also managed to attend nearly every sporting event. This includes fencing.
Account Specialist
Katie Spigner
Meet Katie, our passionate storyteller and creative powerhouse! Dedicated to the art of brand messaging, she works to weave narratives that amplify clients’ voices. With a focus on public relations and content strategy, she thrives on collaboration and critical thinking. Her dedication to staying at the forefront of industry trends ensures she brings a fresh perspective to every project, delivering impactful results for clients and elevating team success.
A proud member of the Wolfpack, Katie graduated with a Public Relations degree and Spanish minor. In addition to being an involved member of the North Carolina Public Relations Society of America Chapter, her professional passions align with the community in her volunteer work for the Raleigh-based nonprofit, Gabi’s: Powered for Special Abilities, as a PR Consultant and Social Media Manager.
Her love of writing transcends to her personal life. Outside of the office, Katie can be found curled up with a book or tackling home DIY’s with her husband.
