What is an Influencer?
In the ever changing environment of social media, it’s important to adapt to emerging trends. One of these being the rise of influencer marketing as a full-time career path. Social media creators accumulate thousands to millions of followers on various platforms like Instagram, X, formerly known as Twitter, Snapchat, TikTok and YouTube. These influencers partner with brands and companies to achieve various marketing goals, by way of raising awareness or endorsing a product or service. These partnerships range from large-scale campaigns, product reviews and even A-list red carpet events. Influencers are an effective way to spread the word about exciting news about your brand.
What is a Micro-Influencer?
Not every influencer has millions of followers. Smaller influencers are better known as micro-influencers. Don’t be fooled by their name, micro-influencers still have thousands of followers and strong influence on their audience. Micro-influencers include those who have between 10K followers and 50K followers.
How Can Brands Use Influencer Marketing to Increase Their Bottom Line?
Since micro-influencers have a niche audience, they can be the perfect partner for a variety of brands. Their smaller follower base allows micro-influencers to curate a niche audience, interact with followers on a more personal level and build authentic relationships. The influencer should be relevant to both the brand and target audience. Leadership teams should set defined goals for the campaign before contacting the influencer. On top of that, it’s important to outline what type of influencer your brand has in mind, accounting for content focus, brand synergy and other demographics. After a list of potential influencers is curated and vetted, campaign managers then set out to pitch the potential collaborators. Pitches should be interesting and exciting so the influencer will jump at the opportunity to partner with the brand. From there, teams will collaborate with influencers on a signed agreement to move forward with executing the campaign. Once a partnership is complete, results are measured using pre-established key performance indicators (KPIs) to track return on investment (ROI) and evaluate the impact of the campaign. These results are then analyzed and adjusted to optimize future strategies.
- Marissa Daily – @marissa.daily
- Rach Moon – @rachmoon
- Meg Sangimino – @raleigh_on_a_budget
- Kate Rutt – @classyandkate
At BluePrint, we uphold an unwavering approach to quality when managing influencer marketing campaigns, resulting in a robust system that has been fine-tuned through 25+ partnerships with a wide range of creators. In our experience, we’ve seen first hand that micro-influencers can drive big results for brands. We work to foster healthy and mutually-beneficial relationships with influencers as we build a network of talented creators for our clients.