Founded in 2019, NuBlue Service Group (formerly Ease Plumbing) strategically established nine offices across North Carolina to best serve their customer base. Their offerings include a host of plumbing services that are not limited to drain cleaning, sewer repairs, water heater repairs, and emergency service.
In a competitive space, the growing service provider was looking to add a revenue stream to the mix where they could track attribution. While the organization had a robust Google Local Service strategy in place, it had not yet fully harnessed the potential of a targeted Google Ads strategy to further expand its reach and revenue opportunities.
To drive high-quality leads that would translate into valuable conversions, we proposed the development and implementation of a comprehensive digital Pay-Per-Click (PPC) campaign. This involved geo-targeting tailored to service areas, strategic competitor campaigns, and fine-tuned keywords and phrase matching to ensure optimal reach and engagement in the highly competitive digital market.
Return on Ad Spend (ROAS)