The Importance of Automated Intelligence

Did you know that automated intelligence can fuel hotel bookings for destination marketing organizations?


This is the number of hotel redirections that New Bern, North Carolina saw in the first four months of utilizing automated intelligence on their official destination marketing organization website.

Think automated intelligence only provides DMO’s with the ability to drive redirections toward hotel booking links? Think again. It also enables destinations to offer travelers a virtual travel guide.

Need dinner reservations? No problem, ask Ellie. Want more information on bridal venues? Ellie can help with that too.

The thing is Ellie isn’t actually real. It’s an automated chatbot.

Times are changing and your destination’s marketing repertoire should be as well.

If your destination is interested in providing travelers with an enhanced travel experience, contact the 2020 Best Ad Agency in the Triangle today.

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