As part of our BLUE values, BluePrint is dedicated to evolving every day. We strive to be on the cutting edge of digital marketing trends and emerging technologies that will qualify us to bring the best service possible to our clients.
With this spirit, BluePrint has proudly provided our clients with professional drone services. Equipped with a licensed commercial drone pilot on staff, our firm is certified by the Federal Aviation Administration (FAA)
Part 107 to operate unmanned aerial vehicles (UAVs) throughout the United States.
Our clients have seen great success in their investment in aerial imagery. From construction site overviews to panoramic imagery for tourism advertising, drone photography & videography can take your brand’s presence to the next level.
Here are 5 ways drones can be used as a transformative marketing tool:
1. Website
Elevate your website’s visual appeal with drone footage
Studies show that landing pages with videos can increase conversions by 86%. This strategy is especially effective within the trades industry, like commercial construction, as drone imagery can promote a more holistic, birds-eye perspective of work product as opposed to traditional vantage points.
2. Social Media
Increase your engagement with unique, high-quality content
Some of the largest social media platforms are entirely visual. In the era of TikTok, Instagram and Pinterest, it is no surprise that the standard of visually engaging content continues to soar. In a survey of 3,000 consumers, 54% prefer video over all other content from brands on social media. Drone imagery creates high-performing visual content to reach audiences and build a powerful social media presence.
3. Print Advertising
Stand out in a sea of magazine ads with an eye-catching image
With the limited real estate of a print ad-placement, drone photography can effectively capture the big picture of your product, service, or brand. A wide viewpoint creates the perfect opportunity to showcase everything in one marquis image.
4. Business Development
Take a birds-eye approach to storytelling
The list of industries leveraging drones within their business model is growing. From real estate VR tours to construction site overviews, your portfolio will speak for itself with the dramatic impact of drone footage. Adding aerial imagery to your business development strategy can give stakeholders a holistic view of what you do.
5. Digital Advertising
Reach high-quality customers with a high-quality digital experience
If a picture is worth a thousand words, how much more is a captivating drone image worth to produce ROI? Purchase decisions from digital users occur in seconds. With the limited word counts on digital ads, your promotion needs a powerful visual. Increase your online retention by strategically incorporating drone imagery into your digital presence. Not only can drone services create impressive video content for commercials, the new imagery will improve your SEO and listing when you optimize your results page with high-quality photos.