Renewal by Andersen is a leading provider of premium window and door replacements, known for its commitment to quality craftsmanship and exceptional customer service. The franchise group we collaborate with serves North and South Carolina, bringing industry-leading products and expertise to homeowners in these states. Since partnering with Renewal by Andersen in January of 2024, BluePrint Business Communications has supported its marketing and communications efforts, helping to elevate brand awareness, engage target audiences, and drive business growth.
Renewal by Andersen faced difficulties in maximizing its local reach and engagement, ensuring high-quality leads, and effectively showcasing its premium window replacement services. The brand needed a stronger digital presence and a more strategic approach to local marketing efforts to stay competitive.
To enhance visibility and lead generation, we implemented a multi-faceted digital marketing strategy centered around Google Local Service Ads (GLSA), high-quality video and photography content, and an expanded social media presence. By showcasing before-and-after transformations, installation processes, and promotional campaigns, we aimed to build credibility and connect with prospective customers more effectively.
Through active management of GLSA campaigns, we maximize lead generation and ensure cost-effective performance. Our creative team develops compelling video and photography content—including aerial drone footage—to showcase the craftsmanship and quality of Renewal by Andersen’s services.
We’ve expanded their digital presence across Instagram, Facebook, TikTok, and LinkedIn, leveraging strategic content to drive engagement and audience growth.
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