NuBlue Service Group

Brand

Nublue service group

Scope of Work

Digital PPC Campaign

Website

Client Overview

Founded in 2019, NuBlue Service Group (formerly Ease Plumbing) strategically established nine offices across North Carolina to best serve their customer base. Their offerings include a host of plumbing services that are not limited to drain cleaning, sewer repairs, water heater repairs, and emergency service.

Challenge

In a competitive space, the growing service provider was looking to add a revenue stream to the mix where they could track attribution. While the organization had a robust Google Local Service strategy in place, it had not yet fully harnessed the potential of a targeted Google Ads strategy to further expand its reach and revenue opportunities.

Idea & Concept

To drive high-quality leads that would translate into valuable conversions, we proposed the development and implementation of a comprehensive digital Pay-Per-Click (PPC) campaign. This involved geo-targeting tailored to service areas, strategic competitor campaigns, and fine-tuned keywords and phrase matching to ensure optimal reach and engagement in the highly competitive digital market.

Results

407%

Return on Ad Spend (ROAS)

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