Hayco Construction

Website Design | Web Development | Public Relations | SMM | PPC

SUMMARY

In the midst of an economic downturn, Hayco Construction grew into the trusted general contractor that it is known as today. This is supported by the firm’s Triad Business Journal Best Place to Work award, Fast 50 award, and Best General Contractor award.

desktop mock up of the newly designed Hayco Construction website

Our Challenge

Historically, general contractors have been wary of marketing. Thus, when BluePrint acquired the Hayco Construction account the agency had to take a play out of Hayco’s playbook and build.

Our Solution

Hayco is entrusted with multi-million dollar projects and therefore needed a website that showcased its capabilities to potential new customers. What good is a new website without multiple streams of qualified traffic? Insert pay-per-click, social media management, and public relations efforts that…

 

  • Secured over $4.5 million worth of bid opportunities
  • Generated 103 phone calls in a 12-month span
  • Customer acquisition efforts worth $44,000+ per phone call

The 2020 Triad Business Journal Best General Contractor, is licensed in North Carolina, South Carolina, Virginia, and Tennessee. However; due to the company’s North Carolina roots it was looking to tap into new markets.

From geo-targeting decision makers in markets of interest to picking up media coverage in news publications, BluePrint has demonstrated multi-media expertise across the board.

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