Tryon Palace was the site of the first sessions of the general assembly in the state of North Carolina following the revolution and housed the state governors until 1794. Today, the Palace and the North Carolina History Center set a new standard for state history.
Tryon Palace tapped BluePrint to strategize, implement, and execute a CARES Act campaign. There was just one challenge, the campaign needed to be executed within 37 days in order to be compliant with CARES Act guidelines.
This prompted the North Carolina advertising agency to launch the You’re Invited campaign. The campaign name was created with the intention of making key publics feel like they were on the receiving end of a royal invite from North Carolina Royal Governor William Tryon. Through media buying, social media takeovers, and pay-per-click advertising, the You’re Invited campaign generated more than four million impressions in just 37 days.