Since 1980, Boiler Masters Incorporated has provided energy solutions throughout North Carolina, South Carolina, and Virginia. From sales to installs, the team provides a full-service approach to all things boilers. As a fully licensed and bonded general, mechanical, and electrical contractor, BMI provides customers with turn-key industrial solutions.
Despite being well-established with 40+years in business, BMI had yet to develop brand guidelines. This blank slate, in addition to the transition between generations of leadership added layers of creative complexity that required careful navigation. Crafting a cohesive and compelling brand identity that honored BMI’s legacy while propelling it into the future became our primary mission.
To modernize their business development strategy, BMI entrusted us with a comprehensive rebrand to elevate their brand perception and market positioning. The core concept revolved around preserving the company’s rich heritage while infusing it with a fresh, forward-looking approach, ensuring that BMI would remain a trusted leader in the industry for years to come.