The founders instructed the branding team at BluePrint Business Communications to develop a strong company name that featured a coastal vibe. Immediately, BluePrint developed ten potential names. The Raleigh agency then polled an audience of 500 plus and BayFront Development was born.
With a name like BayFront, it was important to incorporate nautical elements into the firm’s branding identity.
BluePrint analyzed strategies BayFront’s competitors were incorporating into their marketing repertoires. The social media team noticed LinkedIn was not being utilized by other major players. Within 6 months, BluePrint increased BayFront’s following by 1290 percent. This following consisted of Director’s of Real Estate, Vice President’s of Real Estate, and Director’s of Capital Projects.
BluePrint created a buzz throughout North Carolina when it won BayFront Development a Triad Business Journal Rising Star Award…. All before the firm had even completed a project.